EU projects

Moje malo zlato

Development projects

Name of the project

Through the label "Crotian Quality" to higher visibility of "Moje malo zlato" products

The project was co-financed by the European Union Fund for Regional Development

Europska unija Zajedno do fondova EU amblemEuropska unija Zajedno do fondova EU amblem
Operativni program konkurentnost i kohezija
Europski strukturni i investicijski fondovi

Brief description of the project

Being awarded the label Croatian Quality meant the recognition of the highest level of quality aimed at creating Croatian identity and recognition of quality of Croatian food products on both the common and world market.

Goals and expected project results

Croatian Quality is the label awarded by the Croatian Chamber of Economy to products made on the territory of the Rapublic of Croatia which satisfy a higher level of quality from the one established by the legal frame.
The quality label is a sign of recognition awarded to Croatian producers and to products, but also it is a guarantee to a consumer that this is a product which meets the highest quality requirements.

The overall project value is 64.000,00 kn
The amount co-financed by EU: 64.000,00 kn

The project was carried out in the period between 14/09/2020 and 14/11/2020.

For more information contact:
Ivana Žorž
RAZVOJNE STRATEGIJE d.o.o.
Production plant Moje malo zlato
Tel: +385 1 561 6934
ured©razvojne-strategije.hr

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Name of the project

Crosed Grain Symbol certification for greater competitiveness

The project was co-financed by the European Union Fund for Regional Development

Europska unija Zajedno do fondova EU amblemEuropska unija Zajedno do fondova EU amblem
Operativni program konkurentnost i kohezija
Europski strukturni i investicijski fondovi

Brief description of the project

Razvojne strategije d.o.o. is the first producer of bakery products in Croatia to be awarded AOECS standard - Association of European Coeliac Societies.

Goals and expected project results

The certification project of Moje Malo Zlato products was carried out with the purpose of increasing the recognition of quality of the product with the licensed sign of Crossed Grain.

The Crossed Grain sign is a registered trademark on the European Union level, national level but also by national coeliac societies which are members of AOECS. The sign is a guarantee of quality because a high production level guarantees the safety of the product. The Crossed Grain licence can be obtained only by those who can ensure gluten-free manufacturing according to AOECS standards (Association of European Coeliac Societies). Products encompassed by the AOECS standard are those that are manufactured with special care and in accordance with good manufacturing practice (GMP) in order to avoid contamination with gluten. The standards set for the sign of Crossed Grain correspond to the international standard established by the World Health Organisation / Codex Alimentarius of the Organisation for Food and Agriculture, embedded in European Law, European Directive 41/2009/EC for gluten-free food products. HDC (Croatian Coeliac Society) is a member of AOECS - Association of European Coeliac Societies and on behalf of AOECS it is currently working on licensing this sign for manufacturers in Croatia.
In order to meet requirements of the international audit, the following activities have been carried out:
Chemical examination and analysis of products using the R5-sandwich Elisa (Mendez method); Independent certification audit and check of conformity with the AOECS standard; Issuing the sign and number.

The overall project value is 67.690,40 kn
The amount co-financed by EU: 57.536,84 kn

The project was carried out in the period between 23/09/2019 and 22/03/2020.

For more information contact:
Ivana Žorž
RAZVOJNE STRATEGIJE d.o.o.
Production plant Moje malo zlato
Tel: +385 1 561 6934
ured©razvojne-strategije.hr

Association of European Coeliac Societies logo
Association of
European Coeliac Societies

Certification of Complience:
HR20/2532

Download certificate
Association of European coeliac Societies Gluten-free certification
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Name of the project

Portfolio and market development of Moje Malo Zlato gluten-free bakery

The Project was co-financed by the European Bank for Reconstruction and Development within the Programme for Women Entrepreneurs in Croatia.

Brief description of the project

Gluten-free market in the observed region (HR, SLO, AT) has had a continuous growth, which can partly be linked to the growth in the number of people suffering from coeliac disease, but primarily to a trend of an increasing proportion of healthy food in overall consumption, improvement of standard of living as well as better overall awareness of population. The process of creating added value is a crucial category of each healthy food manufacturer today, while its sustainability is correlated to the
"CleanLabel“ phylosophy of food manufacturing.

The market trends can be best described as “Eat Better – Feel Better”.

The overall project value is 54.862,00 kn
The amount co-financed by EU: 32.917,2‬0 kn

The project was carried out in the period between June 2018 and January 2019

Licencirani Simbol Prekriženog Klasa predstavlja znak sigurnosti i integriteta koji je poznat, pouzdan i priznat od strane potrošača koji boluju od celijakije kao i osoba koje se odlučuju na odabir bezglutenskih proizvoda. U Republici Hrvatskoj upravo taj simbol promovira Hrvatsko društvo za celijakiju, dok je na međunarodnoj razini zadužena organizacija AOECS. Simbol je jamstvo kvalitete i sigurnosti jer svi proizvođači koji ga žele koristiti moraju zadovoljiti visoke standarde proizvodnje.

Standard za Simbol Prekriženog Klasa odgovara međunarodnom standardu postavljenom od strane Svjetske Zdravstvene Organizacije/Kodeks Alimentarius za hranu i poljoprivredu ugrađenom u Europsko pravo.

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Name of the project

Equipping the production plant

Razvojne strategije d.o.o. are the end user of the financial instrument co-financed from the European Fund for Regional Development within the Operational Programme "Competitiveness and Cohesion".

Europska unija Zajedno do fondova EU amblem
ESIF Financijski instrumentHAMAG BICRO

Project goals

Equipping the production plant for optimization of technological production processes.

Brief description of the project

In order to enable unobstructed growth, the project of the production plant extension was carried out by investing in the production equipment as well as in intellectual property aimed at trademark protection on the international market.

The overall project value is 370.782,75 kn
The amount co-financed by EU: 64.000,00 kn

The project was carried out in the period between 11/04/2018. and 10/10/2018.

Licencirani Simbol Prekriženog Klasa predstavlja znak sigurnosti i integriteta koji je poznat, pouzdan i priznat od strane potrošača koji boluju od celijakije kao i osoba koje se odlučuju na odabir bezglutenskih proizvoda. U Republici Hrvatskoj upravo taj simbol promovira Hrvatsko društvo za celijakiju, dok je na međunarodnoj razini zadužena organizacija AOECS. Simbol je jamstvo kvalitete i sigurnosti jer svi proizvođači koji ga žele koristiti moraju zadovoljiti visoke standarde proizvodnje.

Standard za Simbol Prekriženog Klasa odgovara međunarodnom standardu postavljenom od strane Svjetske Zdravstvene Organizacije/Kodeks Alimentarius za hranu i poljoprivredu ugrađenom u Europsko pravo.

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Name of the project

Innovative approach to on-line promotion
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Project goals

Network of student entrepreneurial incubators is a programme of support to student entrepreneurial education and development of student creativity as well as innovative processes in the Republic of Croatia. The pilot-project Solve the Problem! is for students who want to try their abilities and knowledge in solving business challenges for entrepreneurs who register their business task within this project and in this way assist student introduction into entrepreneurship.

Brief description of the project

Within the project "Solve the Problem" two student solutions to tasks of Razvojna strategija d.o.o., promotion of gluten-free products of the Croatian brand MOJE MALO ZLATO, were accepted for financial support.

The task was as follows:  

Innovative approach to on-line promotion – likeable, funny, internationally understandable promotion which will position Croatian products as healthy, quality, nutritionally rich products and indirectly connect and promote Croatian brand of gluten-free products MOJE MALO ZLATO.

The awarded teams were: Double „A“ – Ana Bogić and Ana Pušić, under the guidance of their mentor prof. Ivona Jukić from the University department of tertiary study in Split, and the team: „KRISHKA“  - Ivona Mikulčić, Karla Skok, Morana Bunić, Katarina Zidar and Mateja Cestar with their project mentors,  Lidija Kralj and Mirela Marović Omerzu.

The project was carried out in the period between Jun 2018 and December 2018

Licencirani Simbol Prekriženog Klasa predstavlja znak sigurnosti i integriteta koji je poznat, pouzdan i priznat od strane potrošača koji boluju od celijakije kao i osoba koje se odlučuju na odabir bezglutenskih proizvoda. U Republici Hrvatskoj upravo taj simbol promovira Hrvatsko društvo za celijakiju, dok je na međunarodnoj razini zadužena organizacija AOECS. Simbol je jamstvo kvalitete i sigurnosti jer svi proizvođači koji ga žele koristiti moraju zadovoljiti visoke standarde proizvodnje.

Standard za Simbol Prekriženog Klasa odgovara međunarodnom standardu postavljenom od strane Svjetske Zdravstvene Organizacije/Kodeks Alimentarius za hranu i poljoprivredu ugrađenom u Europsko pravo.

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