EU projects

Being awarded the label Croatian Quality meant the recognition of the highest level of quality aimed at creating Croatian identity and recognition of quality of Croatian food products on both the common and world market.

Croatian Quality is the label awarded by the Croatian Chamber of Economy to products made on the territory of the Rapublic of Croatia which satisfy a higher level of quality from the one established by the legal frame.
The quality label is a sign of recognition awarded to Croatian producers and to products, but also it is a guarantee to a consumer that this is a product which meets the highest quality requirements.

The overall project value is 64.000,00 kn
The amount co-financed by EU: 64.000,00 kn

The project was carried out in the period between 14/09/2020 and 14/11/2020.

For more information contact:
Ivana Žorž
RAZVOJNE STRATEGIJE d.o.o.
Production plant Moje malo zlato
Tel: +385 1 561 6934
ured©razvojne-strategije.hr

Razvojne strategije d.o.o. is the first producer of bakery products in Croatia to be awarded AOECS standard - Association of European Coeliac Societies.

The certification project of Moje Malo Zlato products was carried out with the purpose of increasing the recognition of quality of the product with the licensed sign of Crossed Grain.

The Crossed Grain sign is a registered trademark on the European Union level, national level but also by national coeliac societies which are members of AOECS. The sign is a guarantee of quality because a high production level guarantees the safety of the product. The Crossed Grain licence can be obtained only by those who can ensure gluten-free manufacturing according to AOECS standards (Association of European Coeliac Societies). Products encompassed by the AOECS standard are those that are manufactured with special care and in accordance with good manufacturing practice (GMP) in order to avoid contamination with gluten. The standards set for the sign of Crossed Grain correspond to the international standard established by the World Health Organisation / Codex Alimentarius of the Organisation for Food and Agriculture, embedded in European Law, European Directive 41/2009/EC for gluten-free food products. HDC (Croatian Coeliac Society) is a member of AOECS - Association of European Coeliac Societies and on behalf of AOECS it is currently working on licensing this sign for manufacturers in Croatia.
In order to meet requirements of the international audit, the following activities have been carried out:
Chemical examination and analysis of products using the R5-sandwich Elisa (Mendez method); Independent certification audit and check of conformity with the AOECS standard; Issuing the sign and number.

The overall project value is 67.690,40 kn
The amount co-financed by EU: 57.536,84 kn

The project was carried out in the period between 23/09/2019 and 22/03/2020.

For more information contact:
Ivana Žorž
RAZVOJNE STRATEGIJE d.o.o.
Production plant Moje malo zlato
Tel: +385 1 561 6934
ured©razvojne-strategije.hr

Gluten-free market in the observed region (HR, SLO, AT) has had a continuous growth, which can partly be linked to the growth in the number of people suffering from coeliac disease, but primarily to a trend of an increasing proportion of healthy food in overall consumption, improvement of standard of living as well as better overall awareness of population. The process of creating added value is a crucial category of each healthy food manufacturer today, while its sustainability is correlated to the
"CleanLabel“ phylosophy of food manufacturing.

The market trends can be best described as “Eat Better – Feel Better”.

The overall project value is 54.862,00 kn
The amount co-financed by EU: 32.917,2‬0 kn

The project was carried out in the period between June 2018 and January 2019

Equipping the production plant for optimization of technological production processes.

In order to enable unobstructed growth, the project of the production plant extension was carried out by investing in the production equipment as well as in intellectual property aimed at trademark protection on the international market.

The overall project value is 370.782,75 kn
The amount co-financed by EU: 64.000,00 kn

The project was carried out in the period between 11/04/2018. and 10/10/2018.

Network of student entrepreneurial incubators is a programme of support to student entrepreneurial education and development of student creativity as well as innovative processes in the Republic of Croatia. The pilot-project Solve the Problem! is for students who want to try their abilities and knowledge in solving business challenges for entrepreneurs who register their business task within this project and in this way assist student introduction into entrepreneurship.

Within the project "Solve the Problem" two student solutions to tasks of Razvojna strategija d.o.o., promotion of gluten-free products of the Croatian brand MOJE MALO ZLATO, were accepted for financial support.

Innovative approach to on-line promotion – likeable, funny, internationally understandable promotion which will position Croatian products as healthy, quality, nutritionally rich products and indirectly connect and promote Croatian brand of gluten-free products MOJE MALO ZLATO.

The awarded teams were: Double „A“ – Ana Bogić and Ana Pušić, under the guidance of their mentor prof. Ivona Jukić from the University department of tertiary study in Split, and the team: „KRISHKA“  - Ivona Mikulčić, Karla Skok, Morana Bunić, Katarina Zidar and Mateja Cestar with their project mentors,  Lidija Kralj and Mirela Marović Omerzu.

The project was carried out in the period between Jun 2018 and December 2018